The history of fragrance
c. 1200 BCE
The first names in fragrance.
Over three thousand years ago, in ancient Mesopotamia, a woman named Tapputi was creating fragrant oils using aromatic plants and carefully developed techniques.
Her methods were preserved on a clay tablet, making her one of the earliest perfumers known to history by name.
Long before luxury houses, designer bottles, or million-dollar campaigns, there was simply the art of creating something worth remembering.
17th century
The scent of royalty.
At the court of Versailles, under Louis XIV, fragrance became inseparable from royal life. Gardens overflowed with jasmine, tuberose, and hyacinth, while perfume reflected refinement, status, and personal taste.
A fragrance could say something about a person before they spoke a word.
1904
When perfume found the masses.
François Coty introduced La Rose Jacqueminot, helping redefine how fragrances were created, presented, and sold.
A new era of modern perfumery was taking shape. As production and distribution evolved, fragrance began reaching far beyond the privileged few.
The world was discovering perfume.And perfume was discovering the world.
The 21st century
When everyone could smell the same.
Thousands of fragrances. Global campaigns. Designer names. Bottles at every imaginable price.
Fragrance had become more accessible than ever.
You could spend a fortune on a perfume and still encounter someone wearing the exact same scent.
The price was exclusive.The fragrance wasn’t.
2026
Then came Amarel.
We asked ourselves a simple question.
What if fragrance could feel personal again?
Not through an extraordinary price tag.But through the privilege of ownership.
So we created a different way to experience fragrance.Because we believe the fragrance you choose should be more than something you wear.
It should be something that feels distinctly yours.
Designed not to fit in